★ Class 67 — September 2026 In partnership with Socialab 25% Early Bird Discount

Professional Diploma in Digital Marketing

An intensive 140+ hour program that prepares marketing professionals for managerial positions in the rapidly evolving world of digital marketing — built and taught by Greece's most awarded digital agency.

ALBA Executive Development in partnership with Socialab
140+
Total Training Hours
18
Core Modules
67h
Live Online Sessions
200+
Awards (Socialab)
Program Overview

Join the revolution reshaping the marketing profession

The Professional Diploma in Digital Marketing (PDDM) is an innovative, hands-on program designed for professionals who want to master the digital channels transforming how brands connect with their audiences. Over 140+ hours, you'll build the concrete skills and competencies needed to structure, implement, and evaluate digital marketing strategies that deliver tangible business results.

Delivered in a flexible hybrid format — 67 hours of live online sessions combined with 73+ hours of self-paced online tutorials — the program creates a collaborative learning environment where you analyze and solve real challenges from the digital marketing world.

What You'll Achieve

Program objectives

  • Focus on current trends and best practices across digital marketing
  • Acquire tools and competencies in cutting-edge digital marketing tactics
  • Learn to structure, implement, and evaluate end-to-end digital strategies
  • Leverage digital marketing for a real competitive business advantage
  • Prepare for managerial positions in the digital marketing domain
Watch

Inside the Professional Diploma in Digital Marketing

Get a feel for the program, the people, and the hands-on learning experience.

Who It's For

Designed for ambitious professionals

The program is built for any professional involved in the planning, implementation, or measurement of digital marketing strategies and tactics — at every level and across every discipline.

📈

Marketing Professionals

Those planning, implementing, or measuring digital marketing strategies who want to sharpen and modernize their skill set.

🚀

Career Changers

Professionals from other disciplines looking to pursue a successful career in the fast-growing digital marketing field.

🎯

Managers & Leaders

Decision-makers who want to engage with the digital revolution and lead data-driven marketing teams with confidence.

Curriculum

18 modules across the full digital marketing spectrum

From foundational strategy to emerging AI disruption — each module pairs academic rigor with real, hands-on application led by working industry practitioners.

Foundations
Marketing before Digital3.5h
Digital Marketing Foundations3.5h
Channels & Tactics
Search Engine Marketing (SEO)3h
Paid Search3.5h
Email Marketing3.5h
Display & Video Advertising3.5h
Social Media Marketing6h
Digital PR3h
Strategy & Measurement
Content Marketing3h
E-Commerce Conversion3h
Website Optimization3h
Analytics5.5h
Media Attribution Modelling3.5h
Strategy & Planning3.5h
Emerging Topics
Digital Transformation in Marketing3h
AI & Disruption3.5h
Applied Learning
Digi Day — Real-Life Case Study6h
Learning from ProfessionalsSessions
↓ Download the Full Brochure (PDF)
Teaching Partner

Built and taught by Socialab

Socialab is one of Greece's leading digital marketing agencies, consistently recognized for excellence in strategy, content, and innovation. Honored at the Content Marketing Awards, Social Media Awards, and European Business Awards — and named Agency of the Year twice in a row — Socialab brings the program a curriculum rooted in real-world, award-winning practice.

200+
Awards Won
Agency of the Year
#1
Digital Creative Agency in Greece
Tuition

Choose the rate that applies to you

Applications are submitted online through the Eventora platform. The early bird rate is available for a limited time only.

Standard
€1,600
Full program tuition
  • 140+ hours of training
  • All 18 core modules
  • Professional Diploma on completion
Apply
Alumni & Corporate
€960
ALBA / Deree alumni & corporation members
  • Everything in Standard
  • Best available rate
  • For alumni & partner organizations
Verify Eligibility
What Graduates Say

Hear from our participants

Real stories from professionals who transformed their careers through the Professional Diploma in Digital Marketing.

Faculty

Learn from academics and working practitioners

The PDDM faculty is one of the program's strongest assets — pairing teaching excellence with professional expertise and live insights from the industry.

Christos Koritos
Christos Koritos
Associate Dean & Professor of Marketing, ALBA
GA
George Anagnostopoulos
Founder & President, Socialab
GA
Giannis Arbis
CEO, Socialab
SD
Stefanos Doudountsakis
Co-founder & COO, AdClover Media
MG
Mike Ganos
Media Director, AdClover
Fay Karra
Fay Karra
PR Consultant
TK
Thomas Katakis
Sales Director, Retargeting.biz
Panagiotis Mamais
Panagiotis Mamais
Senior Web Developer, Socialab
Dimitris Pizanias
Dimitris Pizanias
Digital Sales Manager, Alpha Bank
Christina Vassiliou
Christina Vassiliou
Account Director, Socialab
Tasos Veliadis
Tasos Veliadis
Strategist & Partner, Socialab
George Veinoglou
George Veinoglou
Commercial Director, Icon Platforms
Accredited & Recognized

An internationally accredited business school

AMBA Accredited EFMD Accredited NECHE Accredited

Program featured in the press

CNN Greece HuffPost

Trusted by professionals from

Vodafone National Bank of Greece Alpha Bank Samsung Colgate-Palmolive & many more
Get in Touch

Request information or ask a question

Send us your details and the course administrator will get back to you. All enquiries go directly to the PDDM team at Socialab.

25% Early Bird Discount — Limited Time

Secure your place in Class 67

The next cohort begins in September 2026. Applications are submitted online through the Eventora platform. Reserve your seat today and take advantage of early bird enrollment.